More regulars in 30 days, or you pay nothing.
Habitué is the loyalty card your customers keep on their phone and in Apple Wallet. A new face gets a reason to come back. A regular gets a reason to come more often.
- habituéah-bee-tu-AYnoun, French
- A regular. Someone who comes back so often that the place knows their name and their order.
Your first 30 days are free. Cancel before day 30 and you are never charged. No setup fee.
About 1 in 7 first-time guests comes back even once. Habitué goes after the other six. Bloom Intelligence, 2026
Cafés we've worked with
A new customer walks out, and you can't invite them back
Someone new orders a flat white, tells you it's great, and leaves. You don't know their name. If they never return, you won't notice.
ORDER 041
1 Flat white4.50
Paid, card08:14
Customerunknown
The paper stamp card you handed them is in a coat pocket, or at home. Next time they'll take a new one and start again at one stamp.
Buy 9, get 1 free
Buy 9, get 1 free
Buy 9, get 1 free
At the end of the month the till shows your sales. You still have to guess who came back and who stopped coming. With no name and no email, you can't write to any of them to bring them back.
End of month
Sales$18,420
New faces?
Came back?
Stopped coming?
With Habitué, that email goes out by itself
Every card comes with a name and an email. When a first-time customer hasn't returned after a week, Habitué writes to them in your colors and shows them the stamp already on their card. You don't write it and you don't press send.
Common Ground Coffee
Your Common Ground Coffee card is waiting
Good to meet you, Camille
Thanks for stopping by. Your card already has 1 visit on it.
Show it next time you're nearby.
Open my card
Turn these emails off
The five emails Habitué sends for you
- Welcome
- Right after someone joins
- Reward ready
- When a visit unlocks a reward
- Come back
- A few days after a first visit with no return
- Birthday
- At the start of their birthday month
- It's been a while
- A month after their last visit
A slow week, or a new pastry on the counter? Write one email of your own and send it to everyone, to your regulars, or to the ones who haven't been in for a month. Apart from the welcome, these emails only go to customers who said yes when they joined, and each one has a link to stop them.
What changes at your counter
- A first visit gets a second one
- A new customer leaves with your card and a first stamp. A week later, if they agreed to hear from you, an email shows them the card again.
- Regulars see their next free coffee coming
- The card says how many visits are left. The stamp lands on their phone while they are still at your counter.
- You know your regulars by name
- Who came back this week, who is one visit from a reward, and who hasn't been in for a month.
- Your team scans and taps once
- From their own phone, or with the scanner you already have at the till. No app to install, nothing to print except the sign.
One visit, start to finish
Common Ground
Specialty coffee on Main Street
Get your loyalty card
Camille Roy
camille@email.com
Get my card
Make the card yours
Customers see your café on it. Try a few looks.
Pick a look
Use this cardIn your dashboard you also choose the colors, the stamp, the typeface, and you can upload your own banner image. The same design goes into Apple Wallet.
Common Ground
visits6
MemberCamille Roy
4 more for a free coffee
Paper card vs Habitué
| What we compare | ThemPaper stamp card | UsHabitué |
|---|---|---|
| Where the card is | In a coat pocket, or at home | On their phone and in Apple Wallet |
| Who your members are | You never find out | A list with names, visits and balances |
| Who can add a stamp | Anyone holding the stamp | Your signed-in team, once per visit |
| When someone stops coming | They disappear | You see it, and can email those who opted in |
See who comes back
Your dashboard counts members, visits and redeemed rewards from real scans. Open a customer to see each visit and who on your team added it.
You invite your staff by email and remove their access yourself.
Members
128
Visits, 30 days
412
Rewards redeemed
37
Three things Habitué does while you make coffee
A come-back email after the first visit
Common GroundTue
Your card is waiting
Thanks for stopping by. You already have 1 visit…
A few days after someone's first visit, Habitué emails them their card and what they've already earned. You set the delay once. It goes out by itself.
Why it works. About 1 in 7 first-time guests comes back even once. Bloom Intelligence, 2026
A Google review button for your regulars
Enjoying Common Ground?
Write a review
From their third visit, customers see a button on their card that opens your Google reviews. The people most likely to rate you well are the ones who get asked.
Why it works. One more star on Yelp went with 5 to 9% more revenue, for independent restaurants. Michael Luca, Harvard Business School
A birthday treat on their card
Happy birthday month, Camille.A free pastry is waiting for you.
Customers who share their birthday see your treat on their card all month. Your team hands it over once. A reason to come in, with your name on it.
Why it works. About 12% of birthday rewards are redeemed on average, and well-run ones reach 30 to 40%. Paytronix, via QSR Magazine
One café, one price
$79 a month
Your first 30 days are free. No setup fee.
Create your card and set everything up for free. The 30 days start when you go live and put the QR code on your counter. Cancel before they end and you pay nothing.
Create my cardDoes it pay for itself? Use your numbers.
With those numbers, one regular is worth $36 a month. The subscription is covered when 3 passers-by become regulars.
This is your arithmetic, not a forecast. Your dashboard will show how many members actually come back.
- Your own card design, page and counter QR code
- Apple Wallet pass for your customers
- Scanner for your whole team, on their own phones
- Dashboard with members, visits and rewards
- Emails to customers who opted in
- No limit on members or visits
More than one location? Habitué Group
$59 per location a month
From 2 locations. The same 30 free days, and no setup fee.
Create my group card- One card your customers use in every location
- A team for each location, scanning from their own phones
- Your locations side by side: visits, customers, rewards
- Managers who only see their own location's numbers
Questions café owners ask
Do my customers need to download an app?
No. The card opens in their phone's browser from your QR code. If they want, they can add it to Apple Wallet or to their home screen.
What does my team need?
A phone or tablet with a camera. They sign in with their email, open the scanner and tap Add a visit. You invite and remove team members yourself.
Points or stamps?
You choose. Count visits like a stamp card (10 visits, one free coffee), or give points per visit and set a price in points for each reward. You can change it later.
Can someone cheat by scanning twice?
A second scan of the same customer within the window you set (30 minutes by default) adds nothing. Only signed-in team members can add visits, and every change is recorded with who made it.
Does it connect to my register?
Not yet. Habitué runs next to your register: scanning a card takes a few seconds while the order is being made.
What about Android phones?
The card works in any phone browser. Apple Wallet is supported today. Google Wallet isn't yet.
Who can see my customers?
Only you and the team members you invite. Each café's data is kept separate. Customers decide whether they want your emails and can turn them off themselves.
Give the next new face a reason to come back
Your card can be ready before your next coffee is.
Create my cardRather talk first? Leave your email and we'll write to you.